Managing social media accounts for your business can be a daunting task. It can take a chunk of time from your daily schedule, leaving other important tasks unattended. Not only that but keeping up with the consistency with social media posts can be hectic and may not be reliable. So, the answer to this is? A useful Social Media Calendar Tool that works!
What are Social Media Content Calendars?
Do you know how we use calendars to plan our projects, vacations, and other activities? Yes, the concept is exactly the same.
A social media calendar will allow you to plan or even queue your posts in advance. Once you are done queuing the posts for the week or the month, you can simply relax and shift your focus on other important tasks, like actually running your business and making a profit.
It's simple, really! All you have to do is come up with a reliable social media strategy. So dedicate one day to your strategy; sit down, explore, and formulate your strategy. Understand what may work for your target audience, what has a good chance of generating a good ROI, and so on. There are many ways to do so and we highly recommend beginning from this Convince&Convert article if you wish to know more.
Anyway, back to the topic! In this article, we will explain the three best social media content calendar tools in 2022 to make life convenient for you.
Some useful Social Media Content Calendar Tools
Before we explore the options below, please note that we have personally used these calendars before and they have been effective for our business.
Zoho Social was the first social media calendar and management tool that we have tried and our experience with it was amazing! With this tool, you can post on Facebook, Instagram, LinkedIn, Twitter, Google My Business, and more.
It is really easy to use Zoho to schedule your posts on time—the learning curve is pretty novice-friendly. Zoho is also equipped with an analyser—analyse and generate insights about your social media, all in one place.
The downside of Zoho is that it can be really expensive, especially for a group plan. That being said, it is still one of the best tools in the market that will make your social media convenient and easy to manage.
Ah yes, Canva. This is our current and favourite social media management tool. Why? Because there is an inbuilt video and image editor along with a social media calendar. To use Canva's social media calendar, you will require Canva Pro.
As someone who was new to social media management, my personal experience was a little hard around understanding Canva. But the learning curve isn't as steep as it seems. You can seamlessly publish your social media content through Canva.
Compared to Zoho, it does miss a few features, certainly—like URL shortener. Also, as we have Google My Business, Canva was not the optimal choice for us. But the pros were just too good for us not to consider it.
As the social media content calendar (that comes up with all important days noted on it, by the way) is a part of Canva Pro, that also means we get to use thousands of Canva Pro assets to further make our social media posts enticing. It is a really great combo if your social media needs aren't on an enterprise level. Canva is your friend for a small business!
3. Google Drive:
Regardless of the tools we use above, we personally believe that keeping a manual log of all your social media activities is important. And that's where Google Drive and Google Docs come to the rescue.
We make use of our Google Spreadsheet to keep tabs on what we will be posting, what we have posted, and all the important South African days (since we are based in South Africa).
Here's a link for our 2022 Social Media Master Calendar. You can use this to keep records of important South African holidays and your social media posts. Feel free to modify it as per your convenience.
Social media management for businesses can be really hectic. However, you can make your life easier with these useful social media content calendar tools in 2022 mentioned above. This will also help in making fewer errors in your strategy and also allow you to invest your time and energy in other important projects.