LinkedIn is a B2B social media platform that revolves around the corporate world. The main target audience for LinkedIn is people working in the service sector. LinkedIn also observes various employees around the world sharing and celebrating their work achievements or certifications. So, who exactly is LinkedIn for and who should advertise on it?
LinkedIn Target Audience
To understand who should advertise on LinkedIn, it's necessary for us to understand the target audience of the platform itself. LinkedIn heavily relies on the idea of bringing professionals together on one social media platform, offering a unique professional-social environment. You will barely find any leisure or extra-curricular content on LinkedIn. The atmosphere on LinkedIn is "serious".
And so are the users. People are not fooling around on LinkedIn at all.
LinkedIn boasts serious professionalism and a formal attitude.
So how could you distinguish your exact target audience from this pool of serious, professional faces? Segregate by countries, gender, profession, companies, you name it... LinkedIn features a well-sophisticated advertising platform for advertisers to advertise their content on LinkedIn without any hassle.
So, Who should use LinkedIn for Advertisement?
As we have established previously, LinkedIn is a B2B (Business to Business) social media platform made for professionals. Say, would you advertise a soap product to a bunch that are interested in finding a job or finding professional connections on a platform? Of course not. They are not there for leisurely purposes. These professionals are on a mission.
So, if you are a soap product advertiser, then this platform is definitely not for you... or maybe not until you bring a revolutionary invention in soaps. People love to be awestruck by futuristic products no matter the platform. I'm not kidding—people really love to see good content.
Anyway, to understand whether you can advertise on LinkedIn, consider the following.
a. You run a B2B Business.
What's a B2B business? A business that provides its products and/or services to another business is a b2b business. If your business is of this nature, then Linkedin might just prove ideal for you. You can advertise your services or products by targeting other companies or LinkedIn Profiles easily via the LinkedIn Ad platform. In some niches, LinkedIn can also be used in a B2C manner (Business to Customers). For example, selling professional courses.
b. You want to be flexible.
While being flexible here means trying out a new advertising platform or a different strategy, make sure your business follows the common sense of point a. It still does not mean advertising a soap product on LinkedIn. But, if you are a small business that believes it can do something for professionals or other corporate companies, LinkedIn can be a refreshing advertising platform for your business; and the one you would be consistently using.
c. Your competitors primarily are on LinkedIn.
And if that's true, you certainly do not want to ignore LinkedIn at any cost. You can always research what your competitors doing and what they are ignoring. You can use that to your advantage and form a specific target audience on LinkedIn to further expand or grow your business.
d. LinkedIn has Lead Gen Forms.
What does that mean? If you are an experienced social media advertiser, you know how hard it is to collect actual data from users that manage to click your ads. Many turn away from an advertisement when they are presented with a form, for whatever reasons.
Well, LinkedIn presents a form too. But instead of making users fill it out themselves, LinkedIn collects data from their profile and auto-fills most of it. It's fast and convenient, and users still hold control over whether to 'submit' their information or not, so ultimately, their privacy is protected. This can help ramp up your conversion rate and ROI.
Conclusion - Who should use LinkedIn for Advertisement?
LinkedIn is a social media platform with a professional atmosphere. If you are looking for a change or a B2B business, LinkedIn can be a potential option for your business. It's not really difficult to run an advertisement on LinkedIn as the process is very self-explanatory and simple—as long as you have the required budget.
If you require any professional help with LinkedIn, please do not hesitate to connect with us anytime!